public image improvement grant instructions

The Rotary District 7450 Public Image Committee is offering an opportunity to selected clubs to apply for a grant to help improve, redesign or renew the club’s public image efforts in the areas of websites, technology, and/or social media platforms. Please read the instructions below before completing the application. Public Image grant requests are accepted by invitation only.

Why is public image important?

Public image is an essential tool for clubs to be successful in attracting and retaining members and supporters. While Rotary clubs have made a significant difference around the world, many people still don’t fully understand who we are as People of Action and what makes us unique. If we do not tell the public accurately who we are, their perceptions will be made up of half-truths or no understanding at all. You’ll find many free resources at the Rotary Brand Center to help you promote Rotary in your community and show the world that we’re people of action

A club’s strong public image will:

1. Expand people’s understanding of what we do.
2. Increase membership, volunteers, partners and donors.
3. Helps Rotary recognition
4. Inspires current member
5. Expands our reach
6. Makes members proud

Rules and requirements of the grant

1. Clubs must match the grant on a 1:1 ratio up to $1,000.
2. Clubs must assign a Public Image Chair in DACdb and be responsible for club public image initiatives and activities.
3. The Public Image Chair and any others in the club who are interested must attend at least one Public Image training session and one private consultation meeting to discuss the proposal.
4. Must have a plan to sustain the project.
5. Project funds must be used by June 30, 2024.

Steps of the grant

1. Club conducts internal discussion on what public image effort to apply for.
2. Club leadership appoints a Public Image Chair that will be responsible for public image initiatives and grant deliverables.
3. Adds Public Image Chair name to DACdb.
4. Complete and submit grant application

Grant Timeline

March 8, 2024: Applications due.
March 15, 2024: Committee reviews applications and notifies clubs.
April 15, 2024: Clubs complete consultation/training.
June 30, 2024: Complete projects.
July 31, 2024: Clubs submit final report.

Grant Application

We will contact all applicants upon completion of the the application review.

I. Contact Information:

Name of Club

Contact Name

First Name

Last Name

Contact's Email

Contact's Phone

(###)

###

####

Name of Public Image Chair

First Name

Last Name

Has your Public Image Chair been added to DACdb?

Yes

No

Not Sure

Club's Website

http://

II. Current Public Image Efforts:

How often does your club update the website?

What social media platforms is your club using?

How often does your club update your social media platforms?

From a public image perspective, what are your club's most challenging issues?

III. Public Image Improvement Proposal:

Explain how your club would like to use the grant funds if awarded.

What are the goals of this public image improvement project?

Who will be involved with the project and what are their roles to ensure that it is completed successfully?

Please include the names of outside consultants or contractors if applicable.

If awarded, how will the funds by expended?

IV. Project Sustainability:

Once the project is completed, describe how the club will sustain the project. Be SPECIFIC.

Who will be responsible for the ongoing maintenance?

Amount Requested

The club must provide at least a 1:1 or 100% match.

$

Total Cost of Project

$

Date of application

MM

DD

YYYY

Applicant's signature

Please type in your full name, which serves as your digital signature and certifies that all information contained in this application is true and accurate.